Coronavirus – Should I Stop Marketing My Business?

The Coronavirus or Covid 19 is the hot topic on everyone’s lips right now, supermarkets have empty shelves, schools are considering shutting, businesses are sending staff to work from home and the London Marathon has been postponed in its 40th year. Businesses, especially small, independent businesses, are really starting to feel the pinch.

As you know, we provide marketing support for all sizes of businesses and from the conversations we have been having over the past few weeks, the topic of the impact on marketing has cropped up time and again. We are commonly being asked how much marketing should be done. So here are my musings on the subject and more will be added as we go through the next few difficult weeks.

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