Everything you need to know about Email Marketing

Does your business use Email Marketing? If not, should it? The answer is probably yes, as email marketing is regularly cited as one of, if not the best marketing channel for consistently delivering the highest ROI.

More than half of the world’s population use email worldwide, with this number set to rise up to more than 4.3 billion people by 2023 (Radicati Group) – Before we get into how to get the most out of email marketing, it is important to understand why it is such a beneficial marketing tool.