Get your festive marketing plan ready

Christmas is an important time of year for almost every business and presents itself as a fantastic marketing opportunity. It can either lead to a huge increase in sales, or a quiet spell as people focus their attention elsewhere.

No matter what the festive period brings to your business, it is vital that you have a festive marketing plan in place in order to take advantage of the opportunities that present themselves.

According to Deloitte’s annual holiday retail forecast, sales are projected to “result between $1,147 billion and $1,552 billion during the November-January period.” With an increased portion of this falling online due to Covid reducing footfall in shops.